Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Crossref DOI link: https://doi.org/10.1007/s12208-016-0170-y
Published Online: 2016-12-07
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiebe, Jeff
Basil, Debra Z.
Runté, Mary
Funding for this research was provided by:
University of Lethbridge
License valid from 2016-12-07