Cause-related marketing: scepticism and warm glow as impacts of donation size on purchase intention
Crossref DOI link: https://doi.org/10.1007/s12208-020-00262-3
Published Online: 2020-09-18
Published Print: 2021-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chaabouni, Amel http://orcid.org/0000-0003-4702-6630
Jridi, Kaouther
Bakini, Fatma
Text and Data Mining valid from 2020-09-18
Version of Record valid from 2020-09-18
Article History
Received: 4 March 2020
Accepted: 7 September 2020
First Online: 18 September 2020
Free to read: This content has been made available to all.