The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator
Crossref DOI link: https://doi.org/10.1007/s12208-021-00278-3
Published Online: 2021-02-17
Published Print: 2021-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Deb, Madhurima http://orcid.org/0000-0002-8273-5355
Text and Data Mining valid from 2021-02-17
Version of Record valid from 2021-02-17
Article History
Received: 12 April 2020
Accepted: 29 January 2021
First Online: 17 February 2021