Examining the impact of differing guilt advertising appeals among the Generation Z cohort
Crossref DOI link: https://doi.org/10.1007/s12208-021-00304-4
Published Online: 2021-07-30
Published Print: 2022-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Conlin, Ronald
Bauer, Steven
Text and Data Mining valid from 2021-07-30
Version of Record valid from 2021-07-30
Article History
Received: 19 April 2021
Accepted: 3 July 2021
First Online: 30 July 2021