Determinants of New Product Launch Success in the Pharmaceutical Industry
Crossref DOI link: https://doi.org/10.1007/s12247-015-9216-7
Published Online: 2015-03-22
Published Print: 2015-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Matikainen, Minna
Rajalahti, Tarja
Peltoniemi, Marikki
Parvinen, Petri
Juppo, Anne
Text and Data Mining valid from 2015-03-22