Customer Experience Management – Eine qualitative Studie zur Umsetzung in der Versicherungsbranche
Crossref DOI link: https://doi.org/10.1007/s12297-022-00531-6
Published Online: 2022-10-20
Published Print: 2022-10
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Klopfer, Lisa-Marie
Steul-Fischer, Martina
Zitzmann, Armin
Funding for this research was provided by:
Friedrich-Alexander-Universität Erlangen-Nürnberg
Text and Data Mining valid from 2022-10-01
Version of Record valid from 2022-10-20
Article History
Accepted: 8 September 2022
First Online: 20 October 2022