Allocation of marketing budgets to maximize customer equity
Crossref DOI link: https://doi.org/10.1007/s12351-017-0356-z
Published Online: 2017-10-12
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Koosha, Hamidreza
Albadvi, Amir
Text and Data Mining valid from 2017-10-12
Article History
Received: 21 January 2017
Revised: 4 September 2017
Accepted: 8 October 2017
First Online: 12 October 2017