Converting freemium customers from free to premium—the role of the perceived premium fit in the case of music as a service
Crossref DOI link: https://doi.org/10.1007/s12525-014-0168-4
Published Online: 2014-10-29
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wagner, Thomas M.
Benlian, Alexander
Hess, Thomas
Text and Data Mining valid from 2014-10-29