Insights from consumer interactions on a social networking site: Findings from six apparel retail brands
Crossref DOI link: https://doi.org/10.1007/s12525-015-0209-7
Published Online: 2016-01-05
Published Print: 2016-08
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schultz, Carsten D.
Text and Data Mining valid from 2016-01-05