Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers’ behaviors
Crossref DOI link: https://doi.org/10.1007/s12525-018-0301-x
Published Online: 2018-06-09
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kunst, Katrine http://orcid.org/0000-0003-4753-9524
Vatrapu, Ravi
Funding for this research was provided by:
TDC Group
Innovation Fund Denmark
Text and Data Mining valid from 2018-06-09
Article History
Received: 12 April 2017
Accepted: 14 May 2018
First Online: 9 June 2018