Customer behavior of online group buying: an investigation using the transaction cost economics theory perspective
Crossref DOI link: https://doi.org/10.1007/s12525-021-00479-y
Published Online: 2021-07-12
Published Print: 2022-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hossain, Mohammad Alamgir
Akter, Shahriar http://orcid.org/0000-0002-2050-9985
Rahman, Shams
Text and Data Mining valid from 2021-07-12
Version of Record valid from 2021-07-12
Article History
Received: 9 October 2020
Accepted: 28 April 2021
First Online: 12 July 2021