Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information
Crossref DOI link: https://doi.org/10.1007/s12599-015-0395-z
Published Online: 2015-07-28
Published Print: 2016-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Voigt, Sebastian
Hinz, Oliver
Text and Data Mining valid from 2015-07-28