Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers
Crossref DOI link: https://doi.org/10.1007/s12646-015-0318-6
Published Online: 2015-08-04
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Mohanty, Sandeep Kumar
Sahney, Sangeeta
Text and Data Mining valid from 2015-08-04