An integrated model of cause-related marketing strategy development
Crossref DOI link: https://doi.org/10.1007/s13162-014-0061-5
Published Online: 2014-10-10
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Gordon
Ko, Wai Wai
Text and Data Mining valid from 2014-10-10