Developing new marketing strategy theory: addressing the limitations of a singular focus on firm financial performance
Crossref DOI link: https://doi.org/10.1007/s13162-015-0072-x
Published Online: 2015-11-21
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bharadwaj, Sundar
Text and Data Mining valid from 2015-11-21