Strategic marketing, marketing strategy and market strategy
Crossref DOI link: https://doi.org/10.1007/s13162-015-0073-9
Published Online: 2015-11-27
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Varadarajan, Rajan
Text and Data Mining valid from 2015-11-27