Branding in the digital era: new directions for research on customer-based brand equity
Crossref DOI link: https://doi.org/10.1007/s13162-016-0077-0
Published Online: 2016-05-20
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Swaminathan, Vanitha
Text and Data Mining valid from 2016-05-20