Customer-based strategic brand management: past progress and future challenges
Crossref DOI link: https://doi.org/10.1007/s13162-016-0080-5
Published Online: 2016-06-04
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
John, Deborah Roedder
License valid from 2016-06-01