From fragmentation to imagination: moving to Marketing’s next Era
Crossref DOI link: https://doi.org/10.1007/s13162-016-0087-y
Published Online: 2016-11-09
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Coulter, Robin A.
License valid from 2016-11-09