Conducting field-based, discovery-oriented research: lessons from our market orientation research experience
Crossref DOI link: https://doi.org/10.1007/s13162-017-0088-5
Published Online: 2017-04-01
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jaworski, Bernard J.
Kohli, Ajay K.
License valid from 2017-04-01