Advancing relationship marketing theory: exploring customer relationships through a process-centric framework
Crossref DOI link: https://doi.org/10.1007/S13162-017-0091-X
Published Online: 2017-05-08
Published Print: 2018-06
Update policy: https://doi.org/10.1007/SPRINGER_CROSSMARK_POLICY
Hütten, Antje S. J.
Salge, Torsten Oliver
Niemand, Thomas
Siems, Florian U.
License valid from 2017-05-08