Disruptive marketing strategy
Crossref DOI link: https://doi.org/10.1007/s13162-017-0097-4
Published Online: 2017-06-13
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hult, G. Tomas M. http://orcid.org/0000-0003-1728-7856
Ketchen, David J. Jr
Text and Data Mining valid from 2017-06-01
Article History
Received: 9 May 2017
Accepted: 21 May 2017
First Online: 13 June 2017