Marketing to the poor: an institutional model of exchange in emerging markets
Crossref DOI link: https://doi.org/10.1007/s13162-017-0100-0
Published Online: 2017-08-31
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Prabhu, Jaideep
Tracey, Paul
Hassan, Magda http://orcid.org/0000-0002-6618-0003
Funding for this research was provided by:
University of Warwick
License valid from 2017-08-31