Marketing’s identity crisis: it’s complicated
Crossref DOI link: https://doi.org/10.1007/s13162-018-0114-2
Published Online: 2018-04-25
Published Print: 2018-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ferrell, O. C.
Text and Data Mining valid from 2018-04-25
Article History
Received: 5 March 2018
Accepted: 5 April 2018
First Online: 25 April 2018