The unconscious perception of smells as a driver of consumer responses: a framework integrating the emotion-cognition approach to scent marketing
Crossref DOI link: https://doi.org/10.1007/s13162-019-00154-8
Published Online: 2019-08-16
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
De Luca, Ramona http://orcid.org/0000-0001-9052-7065
Botelho, Delane
Text and Data Mining valid from 2019-08-16
Version of Record valid from 2019-08-16
Article History
Received: 29 March 2018
Accepted: 12 July 2019
First Online: 16 August 2019