Indigenous theory development in marketing: the foundational premises approach
Crossref DOI link: https://doi.org/10.1007/s13162-020-00165-w
Published Online: 2020-03-30
Published Print: 2020-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hunt, Shelby D.
Text and Data Mining valid from 2020-03-30
Version of Record valid from 2020-03-30
Article History
Received: 13 December 2019
Accepted: 2 March 2020
First Online: 30 March 2020