The changing role of marketing: transformed propositions, processes and partnerships
Crossref DOI link: https://doi.org/10.1007/s13162-020-00179-4
Published Online: 2020-10-26
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Storbacka, Kaj
Moser, Ted
Funding for this research was provided by:
Hanken School of Economics
Text and Data Mining valid from 2020-10-26
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Article History
First Online: 26 October 2020