For re-institutionalizing the marketing discipline in Era V
Crossref DOI link: https://doi.org/10.1007/s13162-020-00183-8
Published Online: 2020-11-17
Published Print: 2020-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hunt, Shelby D. http://orcid.org/0000-0002-8928-3400
Text and Data Mining valid from 2020-11-17
Version of Record valid from 2020-11-17
Article History
Received: 30 October 2020
Accepted: 5 November 2020
First Online: 17 November 2020