Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
Crossref DOI link: https://doi.org/10.1007/s13162-020-00189-2
Published Online: 2021-01-07
Published Print: 2022-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Purani, Keyoor http://orcid.org/0000-0001-8345-1947
Jeesha, Krishnan
Text and Data Mining valid from 2021-01-07
Version of Record valid from 2021-01-07
Article History
Received: 30 July 2018
Accepted: 23 November 2020
First Online: 7 January 2021