Re-examining utopia in contemporary consumption: conceptualization and implications for marketing
Crossref DOI link: https://doi.org/10.1007/s13162-021-00193-0
Published Online: 2021-02-19
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Atanasova, Aleksandrina http://orcid.org/0000-0001-9045-5073
Text and Data Mining valid from 2021-02-19
Version of Record valid from 2021-02-19
Article History
Received: 15 February 2020
Accepted: 7 January 2021
First Online: 19 February 2021