Toward an integrative theory of marketing
Crossref DOI link: https://doi.org/10.1007/s13162-021-00211-1
Published Online: 2021-11-02
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Parvatiyar, Atul http://orcid.org/0000-0003-2975-3201
Sheth, Jagdish N.
Text and Data Mining valid from 2021-11-02
Version of Record valid from 2021-11-02
Article History
Received: 10 June 2021
Accepted: 20 October 2021
First Online: 2 November 2021
Declarations
:
: The authors declare they have no conflict of interest.