A bridge to relevance: on the history of the Academy of Marketing ScienceĀ® (AMS)
Crossref DOI link: https://doi.org/10.1007/s13162-021-00221-z
Published Online: 2022-01-05
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Babin, Barry J.
Moulard, Julie Guidry
Lindquist, Jay D.
Text and Data Mining valid from 2021-12-01
Version of Record valid from 2021-12-01
Article History
First Online: 5 January 2022
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