The past and future of marketing theory and practice: a tribute to the 50th anniversary of the Academy of Marketing Science
Crossref DOI link: https://doi.org/10.1007/s13162-021-00222-y
Published Online: 2021-12-02
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ferrell, O. C.
Conduit, Jodie
Edvardsson, Bo
Vargo, Stephen L.
Text and Data Mining valid from 2021-12-01
Version of Record valid from 2021-12-01
Article History
First Online: 2 December 2021
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