Defensive, Offensive, and Generic Advertising in a Lanchester Model with Market Growth
Crossref DOI link: https://doi.org/10.1007/s13235-015-0147-1
Published Online: 2015-03-14
Published Print: 2015-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Jørgensen, Steffen
Sigué, Simon-Pierre
Text and Data Mining valid from 2015-03-14