Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data
Crossref DOI link: https://doi.org/10.1007/s13278-018-0531-0
Published Online: 2018-08-23
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
An, Jisun http://orcid.org/0000-0002-4353-8009
Kwak, Haewoon
Jung, Soon-gyo
Salminen, Joni
Jansen, Bernard J.
Text and Data Mining valid from 2018-08-23
Article History
Received: 21 December 2017
Revised: 28 April 2018
Accepted: 5 August 2018
First Online: 23 August 2018