Funding for this research was provided by:
First Online: 16 July 2019
Compliance with Ethical Standards
: This study and manuscript development was fully funded by Bayer.
: Jane R. Wells, Adam Gater, Chris Marshall, and Theo Tritton are employees of Adelphi Values, the outcomes research consultancy commissioned by Bayer to conduct this study. Parth Vashi and Sophia Kessabi are employees of Bayer. All authors have no further conflicts to disclose.