Friends and Family: How In-Group-Focused Promotions Can Increase Purchase
Crossref DOI link: https://doi.org/10.1007/s40547-014-0024-x
Published Online: 2014-08-22
Published Print: 2014-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Winterich, Karen Page
Mittal, Vikas
Swaminathan, Vanitha
Text and Data Mining valid from 2014-08-22