The Long-Term Effect of Multichannel Usage on Sales
Crossref DOI link: https://doi.org/10.1007/s40547-014-0031-y
Published Online: 2015-01-06
Published Print: 2015-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bilgicer, Tolga
Jedidi, Kamel
Lehmann, Donald R.
Neslin, Scott A.
Text and Data Mining valid from 2015-01-06