Does Green Make You Greedy or Does it Make You Go Green? The Influence of Green Color Primes on Consumers’ Promotion Preferences
Crossref DOI link: https://doi.org/10.1007/s40547-015-0058-8
Published Online: 2015-10-15
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barone, Michael J.
Winterich, Karen Page
Text and Data Mining valid from 2015-10-15