Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior
Crossref DOI link: https://doi.org/10.1007/s40547-017-0075-x
Published Online: 2017-07-31
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rao, Vithala R.
Russell, Gary J.
Bhargava, Hemant
Cooke, Alan
Derdenger, Tim
Kim, Hwang
Kumar, Nanda
Levin, Irwin
Ma, Yu
Mehta, Nitin
Pracejus, John
Venkatesh, R.
License valid from 2017-07-31