Updates are available Correction dated 2020-12-09
Click to view Correction: https://doi.org/10.1007/s40547-020-00113-6
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Authors
Germann, Frank
Lilien, Gary L.
Moorman, Christine
Fiedler, Lars
Groβmaβ, Till
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Article History
First Online: 21 June 2020
Change Date: 9 December 2020
Change Type: Correction
Change Details: A Correction to this paper has been published: <ExternalRef><RefSource>https://doi.org/10.1007/s40547-020-00113-6</RefSource><RefTarget Address="10.1007/s40547-020-00113-6" TargetType="DOI"/></ExternalRef>
Compliance with Ethical Standards
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: Gary Lilien is President of DecisionPro, a marketing analytics consultancy. Lars Fiedler and Till Grossmass are Partners at McKinsey & Co., a global top management consulting firm, and regularly work on client projects that involve implementing customer analytics solutions. All other authors declare no conflicts of interests.
: The views expressed in the paper are those of the authors and do not represent those of any organization.
