Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments
Crossref DOI link: https://doi.org/10.1007/s40547-020-00112-7
Published Online: 2020-09-25
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bijmolt, Tammo H.A. http://orcid.org/0000-0003-4941-5998
Wedel, Michel
DeSarbo, Wayne S.
Funding for this research was provided by:
University of Groningen
Text and Data Mining valid from 2020-09-25
Version of Record valid from 2020-09-25
Article History
Accepted: 4 September 2020
First Online: 25 September 2020