Measuring the Effects of Marketing Solicitations
Crossref DOI link: https://doi.org/10.1007/s40547-021-00118-9
Published Online: 2021-09-29
Published Print: 2021-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chen, Jialie
Rao, Vithala R.
Text and Data Mining valid from 2021-09-29
Version of Record valid from 2021-09-29
Article History
Accepted: 11 August 2021
First Online: 29 September 2021