Impact of humour on firm-initiated social media conversations
Crossref DOI link: https://doi.org/10.1007/s40558-017-0097-0
Published Online: 2017-12-11
Published Print: 2018-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ge, Jing http://orcid.org/0000-0002-3770-9676
Gretzel, Ulrike
License valid from 2017-12-11