You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through rate prediction
Crossref DOI link: https://doi.org/10.1007/s41060-018-0122-1
Published Online: 2018-04-21
Published Print: 2019-02
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tolomei, Gabriele http://orcid.org/0000-0001-7471-6659
Lalmas, Mounia
Farahat, Ayman
Haines, Andrew
Text and Data Mining valid from 2018-04-21
Article History
Received: 9 January 2018
Accepted: 1 April 2018
First Online: 21 April 2018
Compliance with ethical standards
:
: The authors declared that they have no conflict of interest.