The role of generative artificial intelligence (GAI) in customer personalisation (CP) development in SMEs: a theoretical framework and research propositions
Crossref DOI link: https://doi.org/10.1007/s44244-023-00012-4
Published Online: 2023-11-21
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Abrokwah-Larbi, Kwabena
Text and Data Mining valid from 2023-11-21
Version of Record valid from 2023-11-21
Article History
Received: 4 October 2023
Accepted: 8 November 2023
First Online: 21 November 2023
Declarations
:
: The authors declare no competing interests.