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Continuance intention of cultural museum virtual human based on PLS-SEM analysis of MRT and UGT

Crossref DOI link: https://doi.org/10.1038/s40494-026-02407-9

Published Online: 2026-03-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Sun, Xinxin https://orcid.org/0009-0005-4098-7166
Wang, Feiyang

Jin, Wenkui
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Text and Data Mining valid from 2026-03-06

Version of Record valid from 2026-03-06
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Article History

Received: 24 August 2025

Accepted: 24 February 2026

First Online: 6 March 2026

Competing interests

: The authors declare no competing interests.