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‘Basic consumer mindset is if the first experience is better than what I've had previously, I'll immediately assume that everything in this business is better'

Crossref DOI link: https://doi.org/10.1038/s41404-025-3187-2

Published Online: 2025-07-07

Published Print: 2025-07-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy