Meinilä, Jelena
Mazac, Rachel
Vepsäläinen, Henna
Katajajuuri, Juha-Matti
Tuomisto, Hanna L.
Fogelholm, Mikael
Erkkola, Maijaliisa
Nevalainen, Jaakko
Funding for this research was provided by:
Juho Vainion Säätiö (202100202)
Yrjö Jahnssonin Säätiö (20207300)
Research Council of Finland (350852)
Research Council of Finland (350863)
Article History
Received: 15 May 2025
Accepted: 9 January 2026
First Online: 20 January 2026
Competing interests
: M.F. is a member of the S group’s advisory group for social responsibility. This is an unpaid advisory position in a commercial organization. The authors declare no other competing interests. Both the research group and the retailer signed a contract on data transfer, ensuring the independence of the research and scientific publishing from business interests.