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A qualitative study exploring Malaysian women’s preferences for authority or emotional appeals in public health messages promoting breast cancer screening

Crossref DOI link: https://doi.org/10.1038/s41598-025-31687-7

Published Online: 2026-01-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Hing, Nicholas Yee Liang https://orcid.org/0000-0003-4530-8466
Kuan, Pei Xuan

Mohamad, Emma Mirza Wati

Loo, Ching Ee

Perialathan, Komathi

Mohamad Norzlen, Aimi Nadiah

Yip, Yan Yee

Zainudin, Wan Mohd Shariffuddin

Abdul Samad, Shazimah

Mohd Said, Zakiah

Hwong, Wen Yea
Funding

Funding for this research was provided by:

Ministry of Health Malaysia
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Text and Data Mining valid from 2026-01-12

Version of Record valid from 2026-01-12
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Article History

Received: 24 September 2025

Accepted: 4 December 2025

First Online: 12 January 2026

Competing interests

: The authors declare no competing interests.

: Informed consent was obtained from all subjects involved in the study.

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